Winpenny, E., Sunil, P., Elliot, M., Villalba van Dijk, L., Hinrichs, S., Marteau, T., et al. (2012). Assessment of young people's exposure to alcohol marketing in audiovisual and online media. London; Brussels: RAND Europe; European Commission.
Abstract: The overall aim of the work presented in this report was to use novel approaches to measure alcohol advertisement exposure among young people in Europe through audiovisual and online media.
Keywords: assessment; advertisement; exposure to AOD ad; television; internet; licit drug; alcohol; adolescent; statistical data; international area; Europe; European Union
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