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Author
Winpenny, Eleanor; Sunil, Patil; Elliot, Marc; Villalba van Dijk, Lidia; Hinrichs, Saba; Marteau, Theresa; Nolte, Ellen
Title
Assessment of young people's exposure to alcohol marketing in audiovisual and online media
Type
Report
Year
2012
Publication
Abbreviated Journal
Volume
Issue
Pages
xix, 158
Keywords
assessment; advertisement; exposure to AOD ad; television; internet; licit drug; alcohol; adolescent; statistical data; international area; Europe; European Union
Abstract
The overall aim of the work presented in this report was to use novel approaches to measure alcohol advertisement exposure among young people in Europe through audiovisual and online media.
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Thesis
Publisher
RAND Europe; European Commission
Place of Publication
London; Brussels
Editor
Language
English
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Conference
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no
Call Number
50-13045
Serial
56620
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