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Author
Kammer, Adrian
Title
There's something in the air : smoke-free is becoming the order of the day in Switzerland
Type
Journal Article
Year
2008
Publication
Spectra : prevention and health promotion
Abbreviated Journal
Volume
Issue
69; 06/2008
Pages
3
Keywords
health promotion; prevention; AOD use, abuse, and dependence; tobacco in any form; Switzerland
Abstract
Tobacco control. The beginning of May saw the launch of the Federal Office of Public Health’s new tobacco prevention campaign under the banner «Less smoke, better lives». With a touch of humour, the campaign presents the many life-affirming facets of living without cigarettes and, like its predecessor campaign «Bravo», aims to promote the view of a non-smoking society as the norm.
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English
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Conference
Notes
Auch auf Deutsch vorhanden; aussi disponible en français
Approved
no
Call Number
50-aaas
Serial
59574
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