Abstract: Tobacco control. The beginning of May saw the launch of the Federal Office of Public Health’s new tobacco prevention campaign under the banner «Less smoke, better lives». With a touch of humour, the campaign presents the many life-affirming facets of living without cigarettes and, like its predecessor campaign «Bravo», aims to promote the view of a non-smoking society as the norm.
Keywords: health promotion; prevention; AOD use, abuse, and dependence; tobacco in any form; Switzerland