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Author
Eggenberger, Christina
Title
A vision of the future in which “not smoking is the norm” needs a long-term perspective and strong political support
Type
Journal Article
Year
2007
Publication
Spectra : prevention and health promotion
Abbreviated Journal
Volume
Issue
66; 12/2007
Pages
2
Keywords
tobacco in any form; prevention; program evaluation; advertising; Switzerland
Abstract
Evaluation of the National Tobacco Prevention Programme. The National Tobacco Prevention Programme (NPTP) 2001– 2005/08 has been successful overall, especially in promoting «not smoking» as the social norm. This is the main conclusion drawn by the evaluation of the programme. The evaluators recommend the long-term continuation of this kind of tobacco prevention programme with a broad range of action. In the next phase the issue of advertising should be addressed and the WHO tobacco convention ratified. At all events, the tobacco programme needs strong leadership and broad support.
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English
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Conference
Notes
Auch auf Deutsch vorhanden; aussi disponible en français
Approved
no
Call Number
50-aat
Serial
59549
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