Abstract: Evaluation of the National Tobacco Prevention Programme. The National Tobacco Prevention Programme (NPTP) 2001– 2005/08 has been successful overall, especially in promoting «not smoking» as the social norm. This is the main conclusion drawn by the evaluation of the programme. The evaluators recommend the long-term continuation of this kind of tobacco prevention programme with a broad range of action. In the next phase the issue of advertising should be addressed and the WHO tobacco convention ratified. At all events, the tobacco programme needs strong leadership and broad support.
Keywords: tobacco in any form; prevention; program evaluation; advertising; Switzerland